The Case Foundation today has released a document (Phase 2 Millennial Impact Report) which might be of bibliography interest to service providers dealing with this population.
The Phase 1 document is available here.
There will be a webinar presentation on the new Report on Thursday, September 21 (1:00 p.m. to 2:00 p.m.) which might also be of interest to DYS . Registration
The Foundation notes:
“We’re proud to have partnered with Achieve since 2009 to study the Millennial generation’s engagement with causes through the Millennial Impact Report. Over the last two years, the research has focused on Millennials’ interactions with causes during and after a presidential election year, and the survey results this year are some of the most remarkable yet. This year, we wanted to look deeper at Millennials’ cause-related interests and actions to see what’s motivating this generation to take action. That is exactly what Achieve set out to uncover in this year’s nationwide survey of 3,000 Millennials, as Phase 2 of the 2017 Milennial Impact Report.”
The third and final phase of the 2017 Millennial Impact Report is underway. Researchers are attempting to observe millennial cause-related behavior from inside the culture in a systematic, qualitative study.
We reported in 2015 that millennials integrate their interest in causes into their daily lives. Phase 3 of the 2017 study will help us discover how millennials intellectually and emotionally pair everyday existence with their needs and their activity related to causes. Phase 3 findings will be released January 2018.
The full 2017 Millennial Impact Report is scheduled to be published in March 2018. To receive alerts and keep up with Achieve’s work, sign up at achieveagency.com and themillennialimpact.com.”